Let's play a game!
Active Icebreaker!
Name Pictionary: Have students write their names (or create "made-up" names if the class already knows everyone) by drawing pictures of objects that start with the correct letter, either on paper or on a whiteboard. For example, someone with the name Ann would draw an apple, a nose and a nest. Then, have the group try to spell and guess each person’s name. Play for 5 - 8 minutes.
Section 2 of The Course: Content Creation & Digital Marketing Strategies
Session 8:
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SESSION-End Worksheet (if printed) or as CLASS ACTIVITY to review together
VIDEO NOTES AND TRANSCRIPTION
Creating Quality Content & Using SEO Strategies
Search engines like Google love content. Updating your website or social media sites often with new posts/articles will help get you listed on search engines like Google.
Adding pictures and videos will make your website and social media accounts more exciting and engaging! People love photos and videos! For Print-On-Demand, you would want to create/use mock-up images of people using or wearing your merchandise (www.placeit.com is a fantastic site for mock-up images). You can post these “MOCK-UPS” on your social media accounts. You can use the FREE version!
Optimizing Your Content For Search Engines - How SEO WORKS
“Keywords” are important! These are the words that people use to search on Google. For instance, if you are starting a new business to teach people how to play guitar online, your content title would include ‘How To Play Guitar”. You could even get more specific like...“How To Play Guitar Chords” in the title. Then, in the article, be sure to list those keywords a few times. Google loves this. When someone searches on Google “How to play guitar chords”, Google may show them your website in the search results.
Let’s use another example. What if you are selling handmade cowboy hats? “Handmade cowboy hats” would be a good keyword, in general. What if these hats were for kids? Then your title should be more specific; “Handmade Cowboy Hats For Kids”. This new keyword phrase is called a Long-tailed Keyword.
Why is this important to understand? If the title is only “Hats for kids”, you would be competing in the search engines against thousands of other websites that are selling “hats for kids”. However, if you were to title your content “Handmade Cowboy Hats For kids” since it’s more specific, you may be found first. Google loves websites with great content, and niche targeted keywords! This is called SEO (Search Engine Optimization).
Search Engine Basics
Search engines hunt for billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer the type’d in question (query). Search engines do all of this by discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as crawling and indexing. And then ranking the content.
Tags/Hashtags - More SEO Opportunities
Keywords are sometimes called “TAGS”. Always use the maximum amount of keywords allowed in keyword/tag fields. For instance, when uploading a video to Youtube, you’ll be required to complete a description field before you can post a video.
YouTube provides other fields, like a tag field. Enter as many keywords as you can that are specifically related to your content. Maximize your SEO. In addition to using proper keywords in all of your content and titles, use #HASHTAGS on your Facebook, Instagram, and other social media accounts. This will open your visibility to many others on the platform who share the same interests. It is a great way to start growing your followers.
What Does 'Hashtag' Mean? # = HASHTAG
A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #doglovers, #chocolatemakers, #jewelryfad are hashtags. Place hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between. These hashtags tie public conversations from all different users into a single stream.