Session 5:
Branding the Business
Naming the Business
Researching Domain Names
Class Activity/Homework: Logo Design on www.canva.com
ICEBREAKER!
Desert Island: If you had to spend a month on a desert island, what 3 things would you bring & why.
BRANDING YOUR BUSINESS
Class Activity: Brainstorming Business Names Still unsure about a name? Try this fun business name generator Share 3 fun names with the class! https://namelix.com/ Enter "KEYWORDS" related to your business
You may try other business name generators. Find them on Google.
DECIDE and COMMIT ON A BUSINESS NAME! What is it? WHAT DID YOU DECIDE ON?__________________________
CLASS ACTIVITY: Logo Design using CANVA:
Create 3 logos. ( A logo can be your initials or an image that represents you and your business)
Teachers can create a PRO/EDU Account for FREE and then invite students to join their account. https://www.canva.com/education/
Teachers can also use OUR CANVA ACCOUNT; @ eteenlab@gmail.com password: Eteen1234
Head over to www.canva.com after you watch the tutorial below.
Create a free account if you don't have access to the teacher's EDU Canva Account.
Think about a color scheme for your business.
Choose some of Canva's amazing templates
Continue To Session 6 (Click Here)
Video Transcription
Branding The Business - Name Creation
A brand is an identifying symbol, mark, logo, name, word, or sentence that companies use to look different from other companies. A brand is seen as one of a company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. Can you name some brands?
Creating a Brand
When a company decides to settle on a brand to be its public image, it must first determine its brand identity or how it wants to be viewed. For example, a company logo often incorporates the message, slogan, or product that the company offers. The goal is to make the brand memorable and appealing to the consumer.
A company usually consults a professional to develop ideas for the aspects of a brand, such as a logo or a symbol. For your website, you’ll create the logo and on a site called CANVA. This design website is free to use. Don’t go there yet! You’ll design a Logo at the end of this class. School teachers can create a PRO Canva EDU account and then invite their students to use all the PRO features of Canva. The PRO Version offers many more design elements. If you can’t create/access a PRO account, just use the free one.
Brainstorm Names
Before you create a brand, you’ll need to create a clever business name. You have some options for naming your business. You can use your own name or make up a fancy one! Most of my business operates under my name, John. J. Peterson. You can find me on iTunes, Facebook, and Youtube. One of my branded examples is my kick/electric scooter business…I use the name “SlickScoots” (www.slickscoots.com). The name of your business should be related to your interest. If you don’t have an interest or passion yet, you can use your own name or something like it.
Continue To Session 6 (Click Here)